Office of the Year Branding Special Award Winner
In 2022, we won the tender and trust to create the complete branding of Diageo's more than 11,000 sqm office. The project included the design, production, delivery, and installation of the elements. With nearly 200 brands sold in over 180 countries, Diageo is the world's leading premium beverage company.
Their motto is "Celebrating life every day, everywhere".
That's why it's important to them that their employees work in an environment that supports their comfort, well-being, and health. So that they can be their best at work, at home and in their communities - a true celebration of life.
When designing the interiors of their offices, the aim was to create an energizing, fun, friendly, inclusive and welcoming space that celebrates both their brands, their values and the diverse community they work in.
Interior design: office decoration, digital printing, signage, installations
The scale of the work required careful planning and preparation. For this exact reason, the design of the interiors was preceded by an extremely collaborative process, involving the analysis of the brand books, and the involvement of the Diageo team through various workshops. Thanks to the massive preparation, we were able to work with the staff dynamically and collaboratively to come up with creative elements, spaces, and solutions that would meet all needs. We believe that this adds to the community, supports day-to-day work, reinforces the company's brands, and lets the employees feel at home.
The concept is built around the beverage production process, brands and workers. This is reflected in the materials used: copper, metals, wood, different coloured grains and fruits. Chemical skeletal structures appear in forms that evoke organic and engineering tools. It can be found in the colours, visual elements and overall atmosphere of the logos and products, as well as in the cultural background of Diageo, which is also reflected in the decorative elements of some interiors.
We worked hand in hand with S39 Hybrid Design team utilizing our full product and manufacturing portfolio to achieve the ambience of the interiors.
Our team transformed the atmosphere of approximately 250 rooms using wall graphics and interior styling. We printed nearly 3000 m² of wall and glass surfaces, as well as signage elements and a number of exciting installations.
As a result of this work, the entire Diageo building invites you on an adventurous journey, telling the story of the company's brands from the ground floor to the roof terrace.
At the entrance, staff and visitors can visit the Brand Shop, which offers a wide range of brands, and a life-size Johnnie Walker statue, while on each floor you can learn about the stories of the greats of the drinks industry and the products they dreamed up and created, focusing on different brands and drinks; the moods that reflect both the flavors of the drinks and their makers, whether it's Johnnie Walker's unrivaled Scotch whisky, Don Julio's fiery Mexican tequila or the fruity freshness of Tanqueray gin.
Our designers have studied the brands and brand elements and have used creative and innovative graphic and design solutions to make the interiors even more vibrant.
Working with Diageo was an actual thrill, we were almost jealous of working on the interiors because we were so taken by the charm, the atmosphere, and the culture of the whole building and the company. We are thankful for the opportunity and the supportive professional attitude of the people involved, it made our work so much easier, which had an undeniable positive impact on the results.