Telekom’s gigantic lighting signage
Magyar Telekom is the largest telecommunications company in Hungary. The brand, known for its iconic magenta color, the letter T, is a brand known by almost everyone.
One of the key objectives of Telekom in Hungary is to support the digital development of the country.
Developing the 5G capacity is a key element of this. We have been partners with Telekom for 10 years now. The previous signage of the Száva Street tower was also created by our team, so the connection was given to start working together on the new concept.
A 4 meter high illuminated sign, visible from half of Budapest, has been placed on the 150-meter-high Száva Street transmission tower
Working on this project with Telekom was a massive undertaking in every aspect. The project involved the composition, design, manufacturing, and installation of the signage, at the capital's notable landmark, the Száva Street telecommunications tower.
The new signage composition was installed at a height of 80 meters on the 152-meter high tower. During the design after the initial inspirations and visual concepts, two new features were added to the project:
- one is the 5G sign, the size of which we had to match the size of the letter T, so that the composition would be as striking as before,
- the other innovation is the more artistic styling of the overall appearance, which has been achieved by using a mesh structure surrounding the two illuminating elements.
A sign glowing in white during the day and magenta at night
The exact color of the sign, which is white during the day and Telekom's magenta at night, was a bit of a challenge, but during the testing process, with the support of Telekom's marketing team, our lighting design and printing colleagues successfully found the exact magenta hue.
The key to the success of the work were the professional industrial alpinists found in the country, who fixed the communication elements at height. All in all, it was a project that required a special mental and physical approach and implementation from all participants.
The mesh linking Telekom's T and 5G signage is a creative solution that both represents Telekom's 5G ambitions and reflects Telekom's "Together. With You" slogan through connectivity. It does all this in the digital, futuristic and clean style of today. In our opinion, the end result is an excellent example of a brand communicating its vision in an innovative, aligned and self-identified way.
We are happy to work with you again, Telekom!