Allee Shopping Center – Custom Wayfinding Signage System
As part of its interior architectural renewal, the Allee Shopping Center was equipped with a modern wayfinding system composed of custom signage elements. Premium-quality suspended signs and totem poles guide visitors intuitively and comfortably throughout the space.
Unified Visual Identity and Design
During the design of the new visitor navigation system, a primary goal was to align with the shopping center’s updated brand identity. Our team worked closely with the Allee management to ensure that each signage element visually complements the interior design. The directional texts and pictograms reflect Allee’s unique brand elements, allowing the system to blend organically into the environment. The result is an aesthetic yet functional custom wayfinding solution that enhances the mall’s modern and professional atmosphere.
Key Elements of the Wayfinding System:
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Suspended directional signs: Double-sided information signs suspended from the ceiling, featuring high-contrast text and arrows to ensure easy navigation. These custom signage elements are clearly visible from afar, yet integrate seamlessly with the design of the atrium and corridors.
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Totem poles: Strategically placed, freestanding totem poles that offer clear, multi-sided information. Maps and store directories displayed on the totems provide comprehensive guidance, making it easier for shoppers to find their way around stores and services.
Outdoor Branding Elements: Large-Scale Allee Logos
Mounted on both façades of the shopping center, the large-scale suspended Allee logos serve not only as visual identifiers of the building but also as strong brand presence within the urban landscape. These exterior signage elements are designed to complement the interior wayfinding system aesthetically, while their prominent size and placement act as visible landmarks that help guide visitors from a distance.
Premium Materials and Craftsmanship
Throughout the execution phase, only high-quality, durable materials were used to ensure the signage elements retain their integrity over time. The signs were made from lightweight yet robust composite materials, treated with a special coating for scratch resistance and UV protection. The totem poles feature sturdy metal frames and precisely printed graphic panels, ensuring both visual quality and safe usability.
Our team placed a strong emphasis on precision manufacturing and installation—each sign and panel was aligned with millimeter accuracy. Installations were carried out outside of the mall’s business hours to minimize disruption to store operations. The project was delivered on time and to the highest standards, providing Allee’s visitors with the benefits of a well-designed, custom wayfinding system. This new navigation system not only improves orientation within the space but also contributes to a positive customer experience and reinforces the Allee’s cohesive, modern brand identity.
