ibis hotels signage refresh
Accor is a French multinational hospitality company with a presence in more than 110 countries and 5,300 locations, making it the largest hospitality company in Europe and the sixth largest in the world. The company is a franchisor of hotels and resorts. It serves a wide range of customers with a variety of brands, from luxury to economy.
One of Accor's major brands is ibis, a chain of economy hotels founded in 1974. ibis has grown into a brand in its own right and now boasts over 1200 hotels in 67 countries. In 2012, Accor launched a global brand refresh to renew ibis hotels.
Manufacture and installation of a complete signage / illuminated signage arsenal for 7 hotels
In 2010, we provided many different visual communication solutions for the hospitality industry, including signage, signs, totems, printed materials and in-store solutions. This is where our relationship with hotels, namely Accor Hotel, developed from. For all of their ibis rebranding projects in Hungary, we were the executors. Our assignment included the production, delivery and installation of all signage elements for 7 hotels.
The project was a great example of Accor's commitment to excellence. The company provided us with a comprehensive guide that outlined the rules and regulations for all signage elements. Initially, it was a challenging and time-consuming process to navigate the various local regulations as they varied from location to location.
After the first hotel in the capital, we knew we had to take this into account, so we adapted our processes and worked more closely with the local authorities. By combining local regulations with Accor's guidelines, the selection, creation and installation of appropriate signage was a routine task.
The project involved the manufacture and installation of illuminated signs, pylons and other signage that effectively communicate the new brand identity and improve the customer experience. Accor was so pleased with our services that they entrusted us with the signage for 4 more ibis hotels abroad following the Hungarian rebranding project.
