Road to the National Athletics Center
Our main goal was to make it easy for visitors to find their way around and enjoy the events in the stadium, and to deliver simple, fast and safe solutions for our customers.
For large-scale, multi-participant projects like this, one of the biggest challenges is communication. Our one-stop-shop operation makes this easier for our partners across the entire visual communication market. We are a one-stop-shop for complex projects from brief to delivery.
Wayfinding production
The wayfinding work for the National Athletics Center included creating location information, directional signs, door signs and other information and guidance systems, both inside and outside the stadium.
We have manufactured and installed all these products and systems, in cooperation with B Visible Ltd. During the implementation of the wayfinding system, we used solutions such as UV printing (on signs and foils), and durable concrete painting.
Stadium decoration
The majority of the decoration work in the first phase of the project was entirely related to the 2023 World Athletics Championships.
We have covered many surfaces with decals, textiles and banners to create a colorful and spectacular environment that matches the event's design.
This includes painted tempered glass wall surfaces in the VIP and office areas and a custom-made cordon and press wall system in the mixed media zone for the World Championships.
One of our previous similar projects was the Puskás Arena, where we provided a wayfinding system - similar to the Athletics Arena - which we managed to complete despite the extremely tight deadline.
It was a gigantic task, and we are extremely proud of it, as well as the mark left on the National Athletics Center.
