Braun and Oral-B are two of Procter & Gamble's premium quality brands. Orbico gave us the opportunity to create a unique display to showcase the products of these two brands. The display was expected to reflect the reliability and excellence that these products represent worldwide.
Braun’s design philosophy
For Braun, design has always been at the heart of their thinking and their products. User-friendly design is particularly important to them when designing everyday objects. This commitment is reflected in the displays designed and manufactured for Braun. The display stands out aesthetically and functionally, serving both the convenience of the customer and modern data-driven thinking.
Futuristic Premium Smart Display
The display concept offers a long-term solution using quality materials. The contents of the digital displays are remotely programmable, products and creatives are easily interchangeable. Products can be removed, held and viewed in operation. The table provides maximum storage capacity while giving products a premium appearance, highlighting them to shoppers in stores.
What makes Oral-B Display smart?
The content on the display is driven by sensors that respond to the movement of products, creating a unique customer experience and helping to deliver product-specific information effectively. It is a complex solution that can present products with more information in a more interactive way for maximum sales effectiveness.
With this technological integration, displays can not only be eye-catching, but can also actively measure and communicate customer activity in relation to the products on the display. The data captured by the sensors allows the brand team to receive real-time information that can be used to optimise future branding. Data such as how many times a product has been touched, how long it has been in hand and what time of day the products are most popular can be accessed.
