Nov 5, 2024

The Future and Status of Display Solutions in Hungary: Trends and Future

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The display industry is changing at a rapid pace, with sustainability, digitalisation and enhancing the unique brand experience at the heart of the change. Modular, environmentally friendly solutions and digital interactivity are becoming increasingly popular, while the Hungarian market is only just starting to catch up with more Western trends. But how long do we have to wait for the latest high-tech solutions?

What Trends Dominate the Display Sector?

In the POS and POP display market, trends such as digitalization, eco-friendly solutions, sustainability, and recycling are gaining momentum. These changes are evident in the choice of materials, structural requirements, and reduced volumes. Modularity and recyclability in displays are becoming essential, as sustainability demands adaptable solutions that meet evolving needs.

Digitalization enhances display interactivity, customer experience, and engagement, supporting the competitiveness of offline solutions against the online space.

POS and POP elements are also increasingly significant for brand identity. Beyond drawing attention and driving sales, their appearance extends the brand experience, reinforcing brand value.

Display Trends in Hungary

In Hungary, digitalization and eco-friendly initiatives are on the rise, though not yet at Western levels. Key differences lie in the long-term thinking around modular, expandable, and adaptable designs and in market competitiveness. More developed markets face sharper competition, with consumers expecting increasingly unique solutions.

Display Trends Yet to Arrive

High-end digitalization solutions, which bridge the online and offline worlds, are still rare in the Hungarian market. One such example is the “smart mirror,” which elevates the shopping experience to new heights.

The Importance of Interior Design: shop, office, event

Interior design is the purposeful arrangement of interior spaces to create a functional, efficient and aesthetic environment. It plays a key role in communicating brand messages and values, in offices, shops, exhibitions or event venues. Effective interior design can increase productivity, well-being, creativity, collaboration and customer loyalty. It also reinforces the brand's identity while differentiating it from competitors. Overall, good interior design creates memorable experiences that improve people's quality of life and work and contribute to the success of businesses.

THE POWER OF SIGNAGE, INCREASING VISIBILITY

Signage plays a versatile role in business. It is an effective tool for creating a positive first impression, increasing brand visibility and awareness, informing customers, and establishing credibility and professionalism. By recognising its importance and integrating it into their overall marketing strategy, businesses can effectively communicate their message, attract customers and differentiate themselves from their competitors.

UV PRINTING: BENEFITS, MATERIALS AND PRODUCTS

Digital printing is a process that offers flexibility, shorter production times and a cost-effective solution. UV printing is a variant of digital printing. This process uses inks that dry instantly when exposed to UV light. The result is prints that are extremely fast, photo-quality and vibrant. The versatility of UV printing includes its ability to be compatible with a variety of materials such as paper, foils, fabrics, plastics, metals and plywood.