Apr 2, 2025

Textiles vs PVC

1 minute read

As visual communication becomes more conscious, more and more people are looking for more sustainable printing solutions. Textile-based signage provides a striking, premium look while offering a more environmentally friendly alternative to PVC. But what's different about textiles and why are more brands making the switch?

textile-printer-with-high-qulaity-colorful-printed-texile-roll

Fabric Printing: Where Visual Impact Meets Sustainability

Printed visual media—whether it's a billboard, backlit display, or indoor decoration—have faced growing expectations in recent years, not only in terms of design but also ecological responsibility.
While PVC was once a standard material in the signage industry, more and more businesses are turning away from it due to its limited recyclability and the environmental impact of its production.

textil-printer-with-colorful-printed-textil

Why is fabric printing gaining popularity?

Textile-based signage solutions don’t just offer a premium visual appearance—they also bring multiple technical and sustainability benefits:

Eco-friendly materials: Polyester fabrics are recyclable, and printing processes often use low-emission, water-based inks.
Easy transportation and storage: Fabric graphics are lightweight, foldable, and compact, making them more logistically efficient.
Ideal for backlit displays: The even light diffusion of textile makes it perfect for creating eye-catching lightboxes.
Acoustic advantages: Certain textile types have sound-absorbing properties, which are especially valuable in interiors such as offices and exhibitions.
Visual versatility: Sublimation printing enables high-resolution, vivid, and detailed graphics while maintaining a sleek and refined look.

Where is fabric printing used?

Fabric printing is extremely versatile in the signage and visual communication industries. Common applications include:

Interior branding:

Custom wall graphics and space dividers
Backlit fabric lightboxes and ceiling-mounted textile installations
Visual branding of retail and office interiors

lighting-box-soft-signage-with-printed-texile

Events and promotions:

Backdrops, exhibition stands, and printed banners
Flags and indoor informational signage
Textile installations for conferences, press events, and promotional displays

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The Importance of Interior Design: shop, office, event

Interior design is the purposeful arrangement of interior spaces to create a functional, efficient and aesthetic environment. It plays a key role in communicating brand messages and values, in offices, shops, exhibitions or event venues. Effective interior design can increase productivity, well-being, creativity, collaboration and customer loyalty. It also reinforces the brand's identity while differentiating it from competitors. Overall, good interior design creates memorable experiences that improve people's quality of life and work and contribute to the success of businesses.

THE POWER OF SIGNAGE, INCREASING VISIBILITY

Signage plays a versatile role in business. It is an effective tool for creating a positive first impression, increasing brand visibility and awareness, informing customers, and establishing credibility and professionalism. By recognising its importance and integrating it into their overall marketing strategy, businesses can effectively communicate their message, attract customers and differentiate themselves from their competitors.

UV PRINTING: BENEFITS, MATERIALS AND PRODUCTS

Digital printing is a process that offers flexibility, shorter production times and a cost-effective solution. UV printing is a variant of digital printing. This process uses inks that dry instantly when exposed to UV light. The result is prints that are extremely fast, photo-quality and vibrant. The versatility of UV printing includes its ability to be compatible with a variety of materials such as paper, foils, fabrics, plastics, metals and plywood.